TRUE ROAD MUSIC
Production Music consultancy THAT joins the dots
John is extremely knowledgeable; in my opinion, he's one of the best minds in the business when it comes to navigating the complex world of music publishing and sync.
Our network grew up more in a few months than a in few years thanks to his contacts and his strong experience in the music industry.
He’s more than just a consultant, really more of a pocket CEO who guides and advises you through every aspect of the game.
Introducing True Road Music:
Navigating Your Journey in Production Music
Within the dynamic sphere of Production Music, True Road Music has rapidly established itself as a trustworthy and expert partner. Our consultancy services encompass a wide spectrum, that caters to established industry leaders, emerging ventures, and skilled artists/composers alike. Navigating the intricate and multifaceted terrain of business strategy, sales & marketing, music production, rights, licensing, and distribution channels can prove to be a formidable journey.
Guided by the seasoned leadership of industry-renowned “dot joiner” John Clifford, our diverse array of offerings is your compass on the True Road to success. We stand committed to leading clients through the pivotal intricacies of the industry.
Unravel the complexities of music licensing with confidence. We are well-versed in the intricacies of rights and licensing, enabling you to navigate the legal landscape seamlessly.
Global Expansion Simplified:
Break boundaries with our foreign distribution strategies. True Road Music helps you take your music to global audiences, expanding your reach like never before.
Prepare for Tomorrow, Today:
Thinking ahead? Position your business for potential acquisitions with our expert guidance. From valuations to strategic implementations, we ensure you're primed for success.
True Road Music extends its guidance to Production Music artists, composers, and labels. We identify the perfect distribution channels that align with your music, magnifying your impact.
IS YOUR BUSINESS
ON THE TRUE ROAD
Founder & Managing Director
With an illustrious international career in Production Music spanning three decades, John Clifford has traversed roles ranging from sales to global Managing Director, amassing hands-on experience across every facet of the industry. Notably, he served as EVP & Global Managing Director at BMG Production Music, and earlier, led the businesses of Universal Production Music in both the UK and Australia where he embarked on his journey. As a dual citizen of Australia and Great Britain, John currently divides his time between London and Sydney, dedicating his 30 years of expertise to clients of True Road Music, providing specialized consultancy services that illuminate the path to success.
Production Music Association
John serves on the board of the Production Music Association, a prominent advocate and voice for the global production music community. Collaborating closely with its members, they are committed to advancing the distinctive value of production music and collectively shaping a brighter future for the industry.
Embark on Your Exploration
Whether you're seeking strategic support, operational expertise, or creative solutions, True Road Music is here to bridge the gap. From brief consultations to more extensive projects, we're prepared to help you uncover your Production Music north star and lead you towards success. Your journey starts here - schedule a free 20-minute discovery call to explore the possibilities together!
some OF THE COMPANIES WE WORK WITH:
Whether you require strategic direction, operational expertise, or inventive solutions,
True Road Music stands as your pathway to success.
GET IN TOUCH